Chase Sapphire Reserve and J.P. Morgan Reserve cardmembers will receive a complimentary Lyft Pink All Access membership for two consecutive years, a value of $199/year, when the membership is activated with your eligible card by 11:59PM Eastern Standard Time on 12/31/2024. After your complimentary two-year period ends, you’ll be automatically enrolled in an annual membership at 50% off the then current annual Lyft Pink All Access rate for one year. After the discounted year, you will continue to be enrolled and charged the then current annual Lyft Pink All Access rate, every year unless canceled. Your eligible Chase card must be included as a payment method within the Lyft App to maintain complimentary two-year membership benefits and purchase the discounted membership in your third year. Cardmembers who do not utilize any services associated with their membership during the last six months of their complimentary membership term will not be auto-renewed and will not be eligible for the Lyft Pink All Access discounted membership.
There are also multipliers for Chase cardholders who are collecting Ultimate Rewards Points with their cards or increased cashback earning depending on the card and one doesn’t have to be a Reserve customer for that:
Through March 2025, Chase cardmembers are eligible for the following benefits when you pay with your eligible Chase credit card:
- Sapphire Reserve: 10x total points on Lyft rides. Sapphire Reserve cardmembers are also eligible for a complimentary Lyft Pink All Access membership for two consecutive years.
- Sapphire Preferred: 5x total points on Lyft rides.
- Sapphire: 5x total points on Lyft rides.
- Freedom: 5% total cash back on Lyft rides.
- Freedom Flex: 5% total cash back on Lyft rides.
- Freedom Unlimited: 5% total cash back on Lyft rides.
- Freedom Student: 5% total cash back on Lyft rides.
- Ink Business Unlimited: 5% total cash back on Lyft rides.
- Ink Cash: 5% total cash back on Lyft rides.
- Ink Business Cash: 5% total cash back on Lyft rides.
- Ink Business Premier: 5% total cash back on Lyft rides.
- Ink Business Preferred: 5x total points on Lyft rides.
- Ink Plus: 5x total points on Lyft rides.
- J.P. Morgan Reserve: 10x total points on Lyft rides. J.P. Morgan Reserve cardmembers are also eligible for a complimentary Lyft Pink All Access membership for two consecutive years.
You will earn 10x total points on your Sapphire Reserve card through March 2025. Plus, get 2 free years of Lyft Pink All Access and a 3rd year at 50% off when you activate by Dec 31, 2024 (a value of $199/year). Beware: The membership auto-renews so shut that option off on time.
Lyft Pink All Access is a paid membership program that offers “an elevated Lyft experience with member-exclusive pricing to enable riders to unlock all their city has to offer in the US where Lyft operates.”
The Lyft Pink All Access membership includes:
- Member-exclusive pricing including 10% off all Lux rides
- Free Priority Pickup upgrades
- Flexible ride cancellations and waived lost & found fees
- Free Grubhub+ membership for a year
- Roadside assistance up to 4 times a year
- Free SIXT car rental upgrades
- Unlimited 45-min classic bike rides
- Unlimited ebike and scooter unlocks
- Discounted ebike and scooter rates
- 3 bike or scooter guest passes per year
If you already have a Lyft account and the reserve card is added to your profile the option to activate the free membership will appear automatically:
It’s nice that Chase and Lyft add another valuable item to the Sapphire Reserve card, no doubt in response to American Express being an UBER partner with monthly credits for the service.
Conclusion
Chase Sapphire Reserve (and J.P. Morgan Reserve cardmembers) are now eligible for a complimentary Lyft Pink All Access membership for two consecutive years, valued at $199/year, when the membership is activated with your eligible card.
As always, the value of this membership is subjective. If you’re not a rideshare user the value of this perk is zero. If you’re an occasional user like me it’s something in the middle. I certainly would never pay $199/year for a premium rideshare membership no matter what the benefits are.
Overall I consider the Sapphire Reserve still a very valuable card. It comes with a hefty $550 annual fee but you get $300 return in flexible travel credit that can be used as good as cash for any travel purchase and transit (pretty much impossible to have breakage with this credit unlike Amex). They also supply a Priority Pass without limitations, primary rental car insurance and cheap supplementary cards ($75). The Lyft Pink membership is just the icing on the cake you may be able to use. I’ll reconsider my membership again next year but so far I get decent value from Chase CSR especially when using Ultimate Rewards with Pay Yourself Back.
