End Of An Era: Singapore Airlines Abandons Dom Perignon Champagne In First Class, Favoring Krug & Taittinger
It almost seems like the end of an era for Singapore Airlines First Class & Suites travelers as the carrier is discontinuing to offer Dom Perignon as one of the choices from November 1, 2022.
From then on, SIA will offer their ultra-premium passengers a choice between Krug Grande Cuvée and Taittinger Comtes de Champagne Blanc de Blanc (both excellent choices).
It has always been rather unusual and luxurious that Singapore Airlines offered passengers in First and Suites Class a choice between two top-shelf champagnes when most other carriers only offer one and then maybe a slightly lesser brand as a second choice.
The carrier will still continue with this practice but unfortunately, Dom Perigon will no longer be a part of this legacy.
Last first it was first reported on Flyertalk and later on most travel blogs that Singapore Airlines had communicated in an unrelated matter that from November 1, 2022 the catering in First & Suites Class would no longer include Dom Perignon champagne.
I was since able to confirm this with two contacts at Singapore Airlines so we’re going into the last week of Dom Perignon onboard SIA.
Krug Grande Cuvee will continue to be a staple on Singapore Airlines First Class:
Krug Grand Cuvee is excellent champagne and there was even a time when Singapore Airlines even served vintage Krug (2004) on their flights:
The new kid on the block will be Taittinger Comtes de Champagne Blanc de Blanc:
I wouldn’t consider the Taittinger standing in for Dom Perignon to be a downgrade in quality, and for champagne enthusiasts, it definitely won’t be a downgrade. That being said, Singapore Airlines is losing the marquee name of Dom Perignon, and that still carries a lot of weight.
For example, Thai Airways has always held onto DP champagne in First Class, even at their worst times as it stands for luxury and elegance. One can argue there are better champagnes than Dom Perignon but not many brands carry the prestige to the untrained eye.
There are some examples where other brands are catered, and just those are excellent as well. British Airways caters Laurent Perrier Grand Siecle, Japan Airlines serves Salon S as well as Cristal (depending on the route), Lufthansa constantly changes whatever they serve. ANA also serves Krug as well as another special champagne as an extra choice.
And most recently, Emirates announced an “exclusive Partnership” with Dom Perignon that also saw something very special in the catering department, Dom Pérignon Plénitude 2, which will be available until the end of this month. Emirates has always had a very strong relationship with Dom Perignon and has usually offered a choice between regular and rose.
Singapore Airlines has confirmed that the catering in First and Suites Class will undergo a slight change as in that Dom Perignon champagne will no longer appear on the menu and instead be replaced by Taittinger Comtes de Champagne Blanc de Blanc. This change will take place from November 1, 2022.
SIA has long held on to the practice of offering Krug & Dom Perignon as choices, and it’s unclear what prompted the change. I don’t think the new option will provide any savings for the carrier as the retail price for the Taittinger is similar or even higher than that of Dom Perignon. Who knows, however, what SIA’s wholesale deal is. In any case there is just a week left to enjoy DP onboard SIA so pop the cork while you can!